Here are some of the topics which we have seen and gone through, sounds promising and interesting to watch in 2023 i.e.

1. Shoppable Video Ads
2. Interactive Live Shopping
3. Voice-enabled shopping experiences
4. Omnichannel marketing and shopping

Shoppable Video Ads

Shoppable video ads are video ads that allow viewers to purchase the products featured in the ad directly from the ad itself. These ads are typically short, and they typically feature products that are available for purchase on the advertiser’s website.

How Video Advertising Works, Video advertising has become such a widely used form of marketing because of how it works. When you create a video ad, you’re creating something that can be distributed across multiple platforms and channels. By using ad servers and ad distribution networks, your ad can be placed in front of the people who will be most interested in it. 

The Ad Network When you create a video ad campaign, you can use an ad network like Facebook’s Audience Network to distribute your ad across multiple platforms. You can select where you want your ad to show up, and you can also target your ad to specific demographics, interests, and even behaviors.

Interactive Live Shopping

Interactive live shopping is a new type of online shopping that allows shoppers to interact with each other and with the retailer in real time. This type of shopping allows shoppers to ask questions, give advice, and share their opinions with other shoppers, as well as the retailer. It is a new way to shop that is becoming increasingly popular, as it allows shoppers to get the information and opinions they need to make informed decisions about their purchases.

How Interactive Live Shopping works Interactive Live Shopping is a new way of doing shopping that enables customers to shop for products in a more interactive way. This is done by using a live video feed of the product being sold, which allows customers to see the product in real-time. Customers can then use their own devices to interact with the product, such as asking questions or making comments. This type of shopping is becoming increasingly popular, as it allows customers to get a better idea of what they are buying before they make a purchase. It also allows businesses to connect with their customers in a more personal way, which can lead to increased sales.

Voice – enabled shopping experiences

Voice-enabled shopping experiences are shopping experiences that allow users to shop using their voice. This can be done through voice-activated devices such as Amazon Echo and Google Home, or through mobile apps that allow users to speak their shopping list into their phone. This type of shopping is convenient for users as they can shop hands-free, and it can also be faster than traditional shopping methods.

Voice-enabled shopping is a way for customers to shop using their voice. Customers can ask questions about products, prices, and availability, and they can also purchase items using their voice.

Omni-channel marketing and shopping

Omni-channel marketing and shopping is a strategy that uses multiple channels to reach and engage customers. The goal is to provide a seamless, consistent experience across all channels, and to make it easy for customers to purchase products and services no matter where they are. Omni-channel marketing and shopping requires a coordinated effort from all parts of the organization, including marketing, sales, customer service, and operations. It also requires a deep understanding of the customer journey, and the ability to track and measure data across all channels.